Sutter Group is proud to announce the take-over of the “General” brand, a historical range of laundry detergents present in the Italian market.
A new opportunity for laundry products’ sale in the consumer market, but also for the professional channel, where Sutter will be able to develop and sell the “General” product lines in the countries of the European Union - with the exception of Germany, Austria, Switzerland, Turkey and Cyprus - as well as in the UK, Balkan countries not included in the European Union, Ukraine and South America.
The operation will be finalized by the beginning of next autumn, with the start of the production at the Sutter plant in Borghetto di Borbera (AL) forecasted at the beginning of 2022. The agreement with Henkel will also bring into the Sutter Group the “General” know-how and customer portfolio, as well as huge "Industry 4.0" investments to automate and upgrade Sutter plant, an increased production capacity of around 75% and multiple job and employment opportunities for the territory.
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